( Strategy. Design. Systems )

Your work deserves to show up as well as you do. 

Whether you're a nonprofit ready to grow your impact, a mission-driven business finding your footing, or a creative who needs a real web presence, I help you figure out what you need and build it right. So you can focus on what you actually care about. Serving clients locally in Portland, Oregon and beyond.

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( ABOUT )

Hi, I'm Lauren Lester.
Your "I can figure that out" person.

I've spent over a decade building brands, businesses, and digital infrastructure from the ground up. I know what it takes to grow something, and I know what happens when the strategy, systems, and design aren't working together. That's usually where
I come in.

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I've built and scaled two media companies to acquisition, led pro bono campaigns for nonprofits across the PNW, and helped organizations of all sizes. I work with nonprofits, mission-driven businesses, and creatives who are ready to show up clearly and stop duct-taping things together.

I FIGURE IT OUT

I FOLLOW THROUGH

I MAKE IT EASY

THE WORK,
BY THE NUMBERS

Over a decade of building brands, businesses, and digital infrastructure from the ground up. Here's what that looks like in practice.

15+

Websites Built

300+

Content Packages Sold

$5M+

Digital Acquisitions Valued

50+

Commercial & Editorial Shoots

2

Media Companies Acquired

Everything works better when it works together. 

That's exactly where I come in. A complete brand is an ecosystem. Visual identity, copy, web, SEO, print, email, social. Every piece connects. I help you figure out what's missing and how to build it right.

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Full-Picture Thinking

Before I recommend anything, I look at everything. Strategy, systems, design, copy. The whole ecosystem. So nothing gets built in a silo.

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Reliable Communication

No chasing down updates or wondering where things stand or where that file is. I'm responsive, direct, and keep things moving and organized.

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A Trusted Network

When a project needs more than I can offer alone, I bring in the right people. Specialists I've worked with, trust, and would hire myself.

Your path to operational clarity...

Brand Strategy

From positioning and messaging to visual identity, I help you figure out who you are, who you're talking to, and how to show up consistently across digital and print.

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Web Design & SEO

Custom sites that are easy to manage, built to convert, and optimized so the right people can actually find you.

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Communications & Campaigns

Annual comms plans, fundraising campaigns, donor relations, copywriting, and the strategy behind all of it.

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Systems & Operations

The behind-the-scenes infrastructure that makes everything run. Workflows, automations, onboarding, and tools your team will actually use.

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Creative Media

Headshots, event coverage, brand photography, and videography for organizations and creatives that need professional media.

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Client feedback...

"Thank you so much for providing your creative flair to our rebrand! We are thrilled with our website and continue to receive positive feedback, thank you! Looking forward to working together again soon, hopefully sooner than later :)"

Hannah Jones

Executive Director
TRANSPLANT HOUSE

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“Lauren was absolutely invaluable in my branding and website redesign. Not only did she deliver a beautiful logo and website that feel deeply aligned, but she was able to bring a sense of clarity to the way I present my business to potential clients that wasn't there before. My experience working with her was a 10/10.”

AUDRA WHITE
INTERIOR DESIGNER | FOUNDER
CULTIVATED SPACE

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“ Lauren helped bring our rebranding vision to life as a Disability Support Business in Australia! She is a joy to communicate with. A neuropsychologist works in the justice system and was looking for a support coordinator for one of the inmates and she had printed out websites of a few different provider options. He chose to go with us and she thinks it’s because of the cool and fun looking website and logo design. So thank you SO much for helping bring this all together."

DIMA JAMIS
FOUNDER & CEO
NOLASTRAY SUPPORT

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Does your website have a privacy policy, cookie policy, terms of use, and accessibility statement? If not, do this today.

WEBSITE LEGAL PAGES

What is is, why it matters, and how to find the right keywords using free and paid tools.

SEO 101

Curated list of resources for stock images, videos, backgrounds, icons, and illustrations.

STOCK PHOTO & VIDEO SOURCES

All the pieces of a brand, how they connect, and how to optimize across all areas.

THE BRAND MATRIX

Branding doesn’t have to be the hardest part of building your business, nonprofit, or community organization — but it does need to be intentional.

WEBSITE BRANDING 101

( GET STARTED )

Ready for ease in your mission or business?

Book a discovery call or explore my recent projects to get a feel for my work. Reach out whenever you're ready to chat.